Everything You Need to Know About Starting an eCommerce Store

Just like any business, succeeding with an eCommerce store takes a lot of effort and commitment. However, some of the strategies that work when establishing a physical store may not be applicable with an eCommerce store. One needs to know some key strategies of success. This is the difference between success and failure of online-based businesses.


Have a Specific Product in Mind

Unlike a physical store, selling many different products may not work for an online start-up. One needs to have a specific niche in mind, to whom they can sell. For instance, one may choose to sell plus size lingerie like Angelique does. Niching down like this make the entire process of optimizing for search engines much simpler.

When you can have a selection of only corsets that are plus size, you’re narrowing down your target audience. It also makes the process of targeting customers easier. The segment needs to be narrowed down as much as possible for success. However, one does need to be careful not to delve in a non-existent market.

Mailing Lists Are Important for Success

As an eCommerce entrepreneur, one needs to establish a place where consumers can opt in. As a result, one can always contact the customers to inform them of new products.

The mailing list needs to be combined with an automated mailing system. As a result, when customers do not visit the site for long, an encouraging email can be sent to their email. This could potentially boost sales for the eCommerce site.

Collect Customer Data

Many online analytical tools can help one determine how much success they are enjoying with their site. For instance, one may launch a rating system and a comment section. This can be both used to determine customer satisfaction.

The google analytics tool can also be used to determine where visitors who come to the site originate. In addition, data analysis tools can determine which pages visitors regularly visit. One can then use the data to optimize aspects of their business, which customers are interested in.


A Secure Payment System is Essential

One should never store credit card data on the site. This is exposing it to potential hackers, which will ruin the reputation of the online store. Secure SSL certification is essential to the success of any site. In addition, the process needs to be as simple and fast as possible.

If clients have to spend time trying to calculate how much a product is really worth, they will not be coming back to the site (unless they have no other option). That is not a sustainable way to run a business.


The shipping costs need to be reasonable. One may also offer free shipping offers for purchases above a certain amount. The entire process needs to be as efficient as possible. Ideally, one should tell customers when they are likely to receive their shipment. If it takes too long, the customer may cancel the shipment while it is in transit leading to extra costs.

Setting up an eCommerce business can be quite easy with the right information. Entrepreneurs need to be committed to the entire process in order to ensure they succeed. Skipping a single detail in the entire process could prove costly.

Everything You Need To Know About Email Newsletters

Email newsletters are one of the best ways to reach a group of people in order to advertise products, businesses, or services. They are a great way for your business to reach out to potential clients and bridge a gap where previously there was no bridge at all.


Businesses need to fairly savvy about how they get their leads and the actual content of the newsletters they send out. After all, if you were sent a newsletter that was boring or unhelpful, would you want to read it? Read on to find out all you need to know when it comes to email newsletters.

Get Your Subscribers

With email newsletters, the rub is that you must have subscribers to send emails first before you worry about the actual emails. How do you get all these subscribers?

One way that many businesses acquire emails from their customers is by simply posting an entry form near their navigation and communication buttons that asks customers to put their name and email in to join the newsletter for various deals, information, and emails from that business.

Keeping it simple and asking for emails in a public area that offers a benefit to consumers can be very effective. You can also include a text blurb about what subscribers will get in return. If that is not an option for you, there are services that will provide emails likely to be amenable to what you are advertising. Get your subscribers first, and then start tackling sending your emails.

Email Newsletter Content

You want to fit your content to what you’re intending to do with it. For instance, if you’re offering a killer sale, you may want that to be the larger headlining text.

You could put some images of the sale and what will be on sale as well. If you’re offering readers a newsletter that is mostly text, that’s fine! Just break it up and make sure that it’s easily readable and can be scanned. In other words, avoid big block paragraphs that are difficult to read quickly– or easily.

Put In A Call to Action

You’re going to want to put a call to action at some point in these emails. Most businesses typically put one call to action at the bottom. This reminds customers to act on the savings, deals, offers, and more that are included in these emails. Have the letters in a large type font and by buttons that allow individuals to act on the offers immediately once they see the call to action. Make it easy for them to engage and follow that call to action!

Email marketing through email newsletters is a regular and effective way to stay on a consumer’s mind. They’ll even click through and open it, particularly if they voluntarily signed up for the letters. When you’re offering them great deals and more regularly through email, why wouldn’t they pay attention?

Remember to make your newsletters colorful and strategically structured, with plenty of white space. Avoid crowding if at all possible, and remember that call to action at the end to seal the deal. Thanks for reading, and good luck with your newsletters!